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How Social Media is Destroying Creativity

I've been going back and forth with the idea that social media is super important as a musician, creative, artist, etc. but what if you find yourself spending so much time on trying to get your followers up on Instagram and still don't crack the magic code? I honestly would prefer to spend the majority of my time practicing, writing music, arranging music, booking gigs and working on my craft than having to worry what is "acceptable" to post. OR if something is going to go viral.  A lot of venues, labels and people who represent artists nowadays find that having a huge following on Instagram, Facebook, Spotify and other social media platforms is way more important than what the music actually sounds like. Or as they like to call it having a "visual brand".  What happened to the days when social media didn't exist? Artists were still struggling but now someone who is a hobbyist, not a professional musician, gets signed to a label because they...

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